Business Logic
From splash screens through banners to interactive full screen ads, and special sponsor sections & activities
Either classic video-ads holding the full screen preventing skip or interactive clickable ads with various user actions
Extend the life of broadcast TV ads to the mobile device, empowering advertisers with geo-based tools and new retail-related opportunities
Utilizing Applicaster CMS, the broadcaster/Content Owner can provide the ad service agency with a simple interface used to insert the ad image and rotate images as needed.
Applicaster supports Apple’s iAd high-revenue advertising network. Exciting, beautiful, and profitable.
Paid | Ad Based
Applicaster enables ad insertion for both Live and On-Demand services, offering revenue sources via a variety of flexible models. In the mobile video environment users are more highly engaged and more prone to be loyal ad-viewers with far higher CTR.
One of the key philosophies of Applicaster is flexibility. For that reason, customers may seamlessly integrate any 3rd party ad platform for a variety of presentation products: full screen ads, banners, video ads, custom overlays and interactive widgets to the video screen, and more. These placements may be utilized for advertising and marketing partners or for internal promotion of services, products and special offers.
Apple’s iAd network both demonstrates the attractiveness of the ad-based model, as well as provides an outstanding centralized solution - currently effective in primary markets (US, UK, France, Germany, Italy and Spain). Apple has already received over $60 million iAd commitments from international brands who are eager to utilize this advertising platform.
Applicaster allows customers to manage individual campaigns for each section, content brand, season or specific program (Live or VOD) as well as full reporting and analytics.