Broadcasters

Nowadays, delivering video is only the very tip of the ice-berg. The mobile device world we live in invites new content and 2nd screen engagement.

Applicaster provides the entire publishing workflow through a single interface: encoding, meta-data, placement, advertising, business logic, etc. No special equipment or software are required, and updates are applied in real-time.

A uniquely branded experience, controlled by the Broadcaster/Content Owner. This is opposed to aggregator platforms that are, for the most part, edited to expose content by competing content-owners.

Through Applications, Broadcasters and Content Owners form powerful and long-lasting media, tightening relationship with marketing and commercial partners in a direct channel or through 3rd party agency/service.

Such applications deliver on the great promise of “Personal TV”: Clean and intuitive interfaces, social activities, second screen experiences, exceptionally high usage habits, and high adoption rates.

Broadcasters and Content Owners gain full control over their own content-market policies, and open horizon to an increased demand as a result of “free-with-ads” propositions.

Applicaster alleviates all technology barriers from broadcasters/content owners, providing for quick decision-making processes, Proximate launches, and most importantly - a painless Apple review process.

Many media bodies already have applications with no/limited video. Applicaster seamlessly integrates into any existing app and allows remote management of all video content & policies through a single-point, in real-time.