Nowadays, delivering video is only the very tip of the ice-berg. The mobile device world we live in invites new content and 2nd screen engagement.
Applicaster provides the entire publishing workflow through a single interface: encoding, meta-data, placement, advertising, business logic, etc. No special equipment or software are required, and updates are applied in real-time.
A uniquely branded experience, controlled by the Broadcaster/Content Owner. This is opposed to aggregator platforms that are, for the most part, edited to expose content by competing content-owners.
Through Applications, Broadcasters and Content Owners form powerful and long-lasting media, tightening relationship with marketing and commercial partners in a direct channel or through 3rd party agency/service.
Such applications deliver on the great promise of “Personal TV”: Clean and intuitive interfaces, social activities, second screen experiences, exceptionally high usage habits, and high adoption rates.
Broadcasters and Content Owners gain full control over their own content-market policies, and open horizon to an increased demand as a result of “free-with-ads” propositions.
Applicaster alleviates all technology barriers from broadcasters/content owners, providing for quick decision-making processes, Proximate launches, and most importantly - a painless Apple review process.
Many media bodies already have applications with no/limited video. Applicaster seamlessly integrates into any existing app and allows remote management of all video content & policies through a single-point, in real-time.
Broadcasters today are looking to revolutionize viewing experiences.
The revolution iPhone, iPad and Android devices have brought about in mobile usage have far exceeded imagination. Consumers are actively reforming consumption habits. Broadcasters seek to retain a close relationship with viewer’s routines. New emerging TV formats from world leading format developers are built around such connected and constantly engaged audiences.
Utilizing Applicaster, broadcasters can create their own branded presence on these platforms in an effortless way that offers:
- Rapid service introduction
- No cost of ownership
- Integrated billing tools
- Advertising and 3rd Party Integration as an additional revenue source
- Meaningful National & Global reach to well educated consumer market