Applicaster, a cutting-edge provider of white label broadcast solutions for cross-screen TV experiences, has been empowering world-leading broadcasters, formats, and cable companies since 2009. Our solutions include live and on demand TV, second screen, synchronized and social TV experiences, and engaging apps that function in all connectivity environments, supporting any business model. The rich new layers of daylong & play-along engagement and branded entertainment transform viewers from receptive audience into active participants and consumers. Together with its powerful management and analytic tools, Applicaster enables broadcast operations to quickly address the business and technology challenges of TV technology as it evolves.Find out how
Time to connect the screens
TV becomes a lean-forward experience
Time-based activities may be promoted from TV, directing viewers to a variety of activities such as polls, votes, competitions, and winning prizes. Announce winners on TV to migrate viewers from screen to screen and increase involvement and service take-up. Successfully draw users into the app with push notifications even when competing programming is on TV.
Friends promote content
Talking about TV keeps viewers interested and engaged
Users start by checking in – and checking out what their friends are watching. Create conversations and games based on the content and as an integral part of it. Friends can chat and play together in sync with TV, so that every viewer ignites a social discussion and becomes an agent of content promotion on facebook, twitter and any social network.
Event-based New Media
Each and every episode or live event is a unique, significant opportunity
Applicaster platform is event-based, enabling intuitive management not only of a series or a show but also per episode / event. Our cloud array is so scalable that millions of users can seamlessly tune in for the season finale at the same time. The content management system (CMS) enables timing activities per show or event, and even taking over the application at a moment’s notice when needed, such as a prince’s birth.Find out how
Monetize through branded content
Craft value added sponsor offerings that engage users with content and brands
Create true value for your sponsors by integrating their brand into the content and encouraging an emotional user connection. Almost any activity leaves room for branding and sponsorship recognition: games, polls, player look and feel, and more. Activities can utilize sponsor content by providing in context branded badges, achievements and sponsor prizes.
Promote from TV
Call to action for sponsor offerings
A call to action from TV commercials or shows leads the viewer into the app and triggers specific activities or benefits. Promotions can include special offers only for app users, prizes, coupons and any other sponsor offerings. To make it more interesting, TV can induce a game in the app, a competition between friends and announce winners.
VIP Users deserve VIP treatment
As do VIP brands: give sponsors an exclusive zone
Construct an exclusive zone for loyal viewers or ones brought by the sponsor. Accumulating points in the achievement center or even through physical retail can grant access to the exclusive zone. Users can scan a QR code to get in, or enter a number they have just seen in a commercial. VIP zone is about exclusive content, previews and special related activities with sponsor brand recognition across the section.Find out how
Be part of the TV revolution
A robust set of tools for creative packaging of TV formats
With tools to create new formats and content concepts, creative/new media team can readily offer entertaining and interactive TV experience in numerous ways throughout the entire day. A breaking news event, as well as a talent competition finale can be brought to users with special statistics and information based on their feedback and contributed content. Telenovela series can include spiced social interaction and plot clues to bring users together to share storylines and ignite a buzz around the show.
Easy introduction of successful formats in new markets with minimal investment
TV content, and especially successful shows quickly become global success. Despite the vast differences in language, age, and culture as well as user experience between countries and user groups, our platform accommodates each and every new design or UX idea. Many of the features we offer are easily customizable from within the CMS, requiring fewer application store updatesFind out how