Content and Format Owners
Applicaster provides the entire publishing workflow through a single interface: encoding, meta-data, placement, advertising, business logic, etc. No special equipment or software are required, and updates are applied in real-time.
A uniquely branded experience, controlled by the Format/Content Owner. This is opposed to aggregator platforms that are, for the most part, edited to expose content by competing content-owners.
Such applications deliver on the great promise of “Personal TV”: Clean and intuitive interfaces, social activities, second screen experiences, exceptionally high usage habits, and high adoption rates.
Content & Format Owners gain full control over their own content-market policies, and open horizon to an increased demand as a result of “free-with-ads” propositions.
Applicaster alleviates all technology barriers from broadcasters/content owners, providing for quick decision-making processes, Proximate launches, and most importantly - a painless Apple review process.
Many media bodies already have applications with no/limited video. Applicaster seamlessly integrates into any existing app and allows remote management of all video content & policies through a single-point, in real-time.
Applicaster specializes in tailoring winning applications for leading TV formats. The applications and service boosts the format’s strength and deepens its penetration.
Applications include rich content, interactive features, social activities and complementing viewing experiences.
These powerful assets may be brought to public directly from format/content owner or by proxy of broadcaster or other commercial body. Regardless of the B2C model, such mobile properties increase brand loyalty and format revenues across the board.
- Rapid service introduction
- No cost of ownership
- Integrated billing tools
- Advertising and 3rd Party Integration as an additional revenue source
- Global outreach to large educated and ripe consumer market
- Enhanced 2nd screen experience and rich social tools