Making UX into child's play

BabyTV puts intuitive user experience right at your fingertips. Or even tinier fingertips.

Problem


For the latest edition of the BabyTV video app, the company wanted to introduce improved user experience and new features to facilitate intuitive interaction and engagement with the channel’s shows and early learning conceptual games.

Solution


We improved the user experience through clickable interactive content boxes, ‘long-press-play’ navigation, and new show-focused and VOD listings themed app screens. Another novelty we added to the app was the new ‘My Baby TV channel’ feature, which allows parents to create their own channel by selecting or downloading their favorite shows, songs and rhymes all at the touch of a button. Enhanced safety and usability features include a parental lock on settings areas as well as a baby lock in the player for uninterrupted video viewing.

Results


The Baby TV Video App is the perfect companion for families on the go; keeping little ones entertained with the characters, songs, stories, and rhymes they love from the BabyTV Channel (Fox Networks Group). Designed with toddlers in mind, the app features a flexible layout, enabling fast store-free remote updates to the app.

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