--- title: Applicaster’s 2021 Annual OTT Predictions description: Now, we dial our crystal ball to 2021, with 11 predictions about the state of premium video streaming. image: https://www.applicaster.com/hubfs/resources_guide_nov2020.png --- [![Applicaster](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/applicaster%20logo%20blue.svg "Applicaster")](https://www.applicaster.com) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/twitter-light.svg)](https://twitter.com/Applicaster?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/facebook-light.svg)](https://www.facebook.com/applicaster/) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/youtube-light.svg)](https://www.youtube.com/channel/UCcUVcIIxenqWdnW0bplNEmw) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/LI-In-Bug-light.png)](https://www.linkedin.com/company/applicaster-ltd/) # Applicaster’s 2021 Annual OTT Predictions By Devra Prywes | January 4, 2021 ### Last year saw more change than ever before; so now what? 2020 was a year of record highs and record lows in media & entertainment. Streaming growth soared, advertising plummeted and rose again, traditional media giants like Disney and HBO doubled down on becoming streaming-first businesses, and McKinsey data showed that we vaulted five years forward in digital adoption!    Download our guide for 11 data-driven predictions for 2021 for a head start on how we see this year shaping up.   Insights include: - Media brands will challenge the app stores' share of in-app purchases - In-app advertising will grow faster than subscriptions - Roku will integrate its own content stack **There's more inside!** Enter your email to get your predictions.     - - - ## See what Applicaster can do for you. [![Request a Demo](https://no-cache.hubspot.com/cta/default/1919336/49e2b462-70eb-4f13-b2aa-e606494ae441.png)](https://cta-redirect.hubspot.com/cta/redirect/1919336/49e2b462-70eb-4f13-b2aa-e606494ae441) ## Featured Posts ### [Revolutionizing Streaming Apps with Server-Driven UI](https://www.applicaster.com/resources/revolutionizing-media-streaming-apps-with-sdui) ### [How B Live Revolutionized Their OTT Experience](https://www.applicaster.com/resources/b-live-revolutionized-their-ott-experience) ### [AMC Networks Central Europe launches new SELEKT app](https://www.applicaster.com/resources/amcni-cne) [![logo_applicaster_white](https://www.applicaster.com/hs-fs/hubfs/logo_applicaster_white.png?width=2924&height=500&name=logo_applicaster_white.png "logo_applicaster_white")](https://www.applicaster.com) - [![Twitter logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/twitter-light.svg)](https://twitter.com/Applicaster?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) - [![facebook logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/facebook-light.svg)](https://www.facebook.com/applicaster/) - [![youtube logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/youtube-light.svg)](https://www.youtube.com/channel/UCcUVcIIxenqWdnW0bplNEmw) - [![LinkedIn Logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/LinkedIn.svg)](https://www.linkedin.com/company/applicaster-ltd/) Subscribe to our mailing list   © 2026 Applicaster, All rights reserved. [Privacy and Security](https://www.applicaster.com/privacy-security) ![](https://www.facebook.com/tr?id=1998947433673474&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=958689&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=68246&fmt=gif)