Last year saw more change than ever before; so now what?
2020 was a year of record highs and record lows in media & entertainment. Streaming growth soared, advertising plummeted and rose again, traditional media giants like Disney and HBO doubled down on becoming streaming-first businesses, and McKinsey data showed that we vaulted five years forward in digital adoption!
Download our guide for 11 data-driven predictions for 2021 for a head start on how we see this year shaping up.
Insights include:
- Media brands will challenge the app stores' share of in-app purchases
- In-app advertising will grow faster than subscriptions
- Roku will integrate its own content stack
There's more inside!
Enter your email to get your predictions.
