Applicaster Appoints Bennett Theimann As New Chief Financial Officer

Theimann Joins Applicaster With More Than 20 Years of Financial and Operational Experience

New York, NY - Nov 7, 2019 - Applicaster, the company simplifying the lifecycle management of direct-to-consumer media applications, today announced the appointment of Bennett Theimann as Chief Financial Officer.

“I was attracted to Applicaster because of its unique approach to app lifecycle management through its SaaS platform, Zapp, and its fast growing global footprint,” said Theimann. “The digital landscape is evolving quickly and I am looking forward to building on Applicaster’s position as a leader in the industry, ultimately ensuring that media companies are able to manage apps throughout their lifecycle.”

The announcement comes on the heels of Applicaster’s $20 million funding round earlier this year. So far this year, Applicaster has increased the amount of supported vendors by 400 percent, and doubled its global customer base. Going into 2020, the company will double the amount of platforms supported by Zapp, its flagship product. Theimann will be based in the company’s New York City office and will report to Jonathan Laor, CEO and Co-Founder of Applicaster.

“Accomplished leaders such as Bennett are a propelling force to our rapid growth and company culture,” said Laor. “Bennett brings a diverse background and a rich experience of scaling growth that aligns with many of the areas we are focused on. He has a deep understanding of content and tech businesses of all sizes, and I’m excited to see all the ways he will strengthen Applicaster’s value proposition as a category leader in the app platform market.”

Theimann started his career in traditional media at Gruner+Jahr, the global magazine division of Bertelsmann in the 1990s before moving into digital media in the 2000s. Prior to Applicaster, Theimann was the CFO at Conductor, a New York based enterprise SEO platform having also served as COO, and subsequently CEO, of the global mobile display company, Mojiva.

About Applicaster

Applicaster simplifies the lifecycle management of direct-to-consumer media apps for today’s largest media companies and premium content providers. With its open APIs and extensive partner marketplace, the company’s Software-as-a-Service (SaaS) platform, Zapp, serves as an open-ended resource for companies to prototype, develop, launch, and manage apps, utilize OTT services, and integrate key functionalities into third-party apps. Customers such as DirecTV, ProSiebenSat.1, and Hearst are utilizing Applicaster for direct-to-consumer app design and delivery across mobile and connected TVs. Applicaster has offices in New York, San Jose, Miami, London, and Tel Aviv. For more information, visit www.applicaster.com. For inquiries, contact sales@applicaster.com.

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