--- title: "Applicaster for Publishers: Unlock New Revenue Streams" description: You publish news, features, and videos every day. But your audience wants more than just a website—they want a seamless, premium content experience on every screen. With Zapp for Publishers, you can give it to them. image: https://www.applicaster.com/hubfs/Zapp%20for%20Publishers/publishers%20thumnail%202.png --- [![Applicaster](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/applicaster%20logo%20blue.svg "Applicaster")](https://www.applicaster.com) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/twitter-light.svg)](https://twitter.com/Applicaster?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/facebook-light.svg)](https://www.facebook.com/applicaster/) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/youtube-light.svg)](https://www.youtube.com/channel/UCcUVcIIxenqWdnW0bplNEmw) - [![](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/LI-In-Bug-light.png)](https://www.linkedin.com/company/applicaster-ltd/) # Applicaster for Publishers: Unlock New Revenue Streams By Applicaster Staff | June 24, 2025 You publish news, features, and videos every day. But your audience wants more than just a website—they want a seamless, premium content experience on every screen. With Zapp for Publishers, you can give it to them. **Zapp puts the power of streaming in your hands—without the complexity of traditional OTT solutions.** Whether you're expanding into connected TVs, mobile apps, or both, Zapp helps you build, manage, and grow your media business—fast. ### **Go Beyond the Browser** Launching your own streaming app used to require a team of developers, months of lead time, and a significant budget. Not anymore. Zapp is a low-code platform that lets publishers easily design and launch apps across mobile, Smart TVs, and OTT platforms—no developers needed. Extend your reach, boost engagement, and unlock new revenue streams—without changing your workflow. ### **Why Smart TVs Matter for Publishers** Most publishers already have a strong presence on web and mobile. But Smart TVs remain an underutilized opportunity—despite growing user expectations. **Why now is the time to go beyond mobile and web:** - Your users expect you to be available on every screen—including TVs - It’s untapped, additive traffic that brings new revenue potential - CPMs on TV platforms are significantly higher - Even if audiences are still growing, your strategy should include Smart TV as a long-term engagement and distribution channel **Zapp makes it possible—quickly, cost-effectively, and without technical overhead.**** ** Whether you’re ready to experiment, or looking to consolidate your Direct-to-Consumer strategy, Zapp gives you the tools to evolve: personalization, remotely-controlled UI/UX, and cross-platform consistency from a single solution—no developers or long time-to-market needed. ### **What Publishers Can Do with Zapp** #### **1. Share Articles and Videos with Ease** Keep your audience engaged with Zapp’s [*Article Viewer*](https://docs.applicaster.com/using-zapp/content/article-viewer), which lets you showcase articles alongside video content in a single, cohesive experience. Whether it’s breaking news or in-depth reporting, you can give your audience the full story—your way. #### **2. Monetize Your Content** Zapp makes it simple to add ads across your video and app content. Support for pre-roll, mid-roll, and post-roll video ads is built in. You can also monetize with i[nline banners and interstitial ](https://docs.applicaster.com/using-zapp/monetization/banners)ads using AdMob, or drive traffic to sponsored sites using [*Webview Screens*](https://docs.applicaster.com/using-zapp/building-blocks/webview-plus)—all without interrupting the user experience. #### **3. Make Real-Time Updates** Big story just dropped? Update your app UI instantly. With [Applicaster’s SDUI (Server-Driven UI)](https://www.applicaster.com/resources/revolutionizing-media-streaming-apps-with-sdui), you can adapt layouts, highlight breaking news, and push updates across all platforms—without waiting on app store approvals. #### **4. Personalize Content for Each Audience** [Different audiences want different stories](https://www.applicaster.com/resources/smart-components). Zapp gives you the flexibility to personalize the app experience based on user region, language, or preferences. From local news in the U.S. to regional updates in France—your app adapts automatically. #### **5. Bring Users Back at the Right Moment** Timing is everything. With [push notifications](https://docs.applicaster.com/using-zapp/engagement/firebase-messaging), you can re-engage your audience when it matters most—whether it’s a breaking story, a live event, or personalized content they care about.   **The Results: A Better Experience. More Revenue. Less Hassle.** [Zapp simplifies what used to be complicated.](https://www.applicaster.com/product) It empowers [publishers](https://www.applicaster.com/publishers) to: - Launch beautiful, high-performance apps quickly - Expand to new platforms with ease - Drive engagement through better experiences - Monetize more effectively with in-app ads and sponsorships ### **Zapp for Publishers** Whether you’re looking to grow your audience, add new revenue streams, or simply deliver a better content experience—[Zapp helps you do it all](https://www.applicaster.com/product). [![Banner Publishers](https://www.applicaster.com/hs-fs/hubfs/Zapp%20for%20Publishers/Banner%20Publishers.png?width=1352&height=500&name=Banner%20Publishers.png)](https://www.applicaster.com/schedule-demo-zapp)   - - - ## Featured Posts ### [Revolutionizing Streaming Apps with Server-Driven UI](https://www.applicaster.com/resources/revolutionizing-media-streaming-apps-with-sdui) ### [How B Live Revolutionized Their OTT Experience](https://www.applicaster.com/resources/b-live-revolutionized-their-ott-experience) ### [AMC Networks Central Europe launches new SELEKT app](https://www.applicaster.com/resources/amcni-cne) [![logo_applicaster_white](https://www.applicaster.com/hs-fs/hubfs/logo_applicaster_white.png?width=2924&height=500&name=logo_applicaster_white.png "logo_applicaster_white")](https://www.applicaster.com) - [![Twitter logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/twitter-light.svg)](https://twitter.com/Applicaster?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) - [![facebook logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/facebook-light.svg)](https://www.facebook.com/applicaster/) - [![youtube logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/youtube-light.svg)](https://www.youtube.com/channel/UCcUVcIIxenqWdnW0bplNEmw) - [![LinkedIn Logo](https://www.applicaster.com/hubfs/Applicaster%20Aug%202019%20Assets/LinkedIn.svg)](https://www.linkedin.com/company/applicaster-ltd/) Subscribe to our mailing list   © 2026 Applicaster, All rights reserved. [Privacy and Security](https://www.applicaster.com/privacy-security) ![](https://www.facebook.com/tr?id=1998947433673474&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=958689&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=68246&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.applicaster.com/media-transcripts/191772111896/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://stream.mux.com/xMqaKjaczsvWg1L02aLOXHZ4PkALOP9aqqBE9YPaI00Ls/capped-1080p.mp4", "dateModified" : "2025-06-25T16:00:42.957Z", "duration" : "PT36.629S", "height" : 1080, "name" : "Zapp for Publishers", "thumbnailUrl" : "https://1919336.fs1.hubspotusercontent-na1.net/hubfs/1919336/Zapp%20for%20Publishers/Zapp%20for%20Publishers.mp4/medium.jpg?t=1750867242957", "uploadDate" : "2025-06-24T18:32:35.224Z", "width" : 1920 } ```