Applicaster and Blue Billywig Collaborate on Streaming TV App for Leading Regional Broadcaster

Applicaster and Blue Billywig are proud to announce their collaboration on a TV media app for Omroep Brabant, a leading regional television and radio broadcaster in the Netherlands.

Blue Billywig has worked with Omroep Brabant since 2009 to take their video strategy to the next level, creating an integrated workflow within the newsroom system, automating media distribution, and supporting advanced monetization and analytics. Applicaster began collaborating with Blue Billywig in 2022 when Omroep Brabant needed a custom app for several TV platforms.

“We’ve partnered with Omroep Brabant for years to meet their video needs on the web and their app. When it was time for a new easy-to-build and easy-to-integrate TV app that could support all TV platforms, we chose to collaborate with Applicaster and their Zapp platform because they checked all the boxes,” said Jeroen Meeter, Blue Billywig’s CEO.

Applicaster’s Zapp app management platform offers a no/low-code solution for building, customizing, and scaling cross-platform media apps. Zapp helps connect businesses with their audiences and drive performance by providing the control, agility, and data needed to grow. 

Blue Billywig's all-in-one online video platform is designed to simplify video content management for businesses, optimizing their workflow and elevating their video strategy. Users can manage, publish, analyze, and monetize high-quality video content across multiple channels and devices with ease.

By working together, Blue Billywig is able to offer its clients accessible OTT platforms and Applicaster’s clients are able to access Blue Billywig’s services.

“Blue Billywig is an innovative company with a powerful video platform, and we’re excited to be collaborating with them to help Omroep Brabant expand their regional reach. We see the growing demand of regional broadcasting networks to broaden their digital strategy, and we look forward to building more partnerships like this across the market,” said Ido Hadari, Applicaster’s CEO.

About Blue Billywig

Blue Billywig offers a range of innovative video solutions that help businesses enhance their online video presence and engage with their audience in a meaningful way. The platform allows users to create, manage, and publish high-quality video content across multiple channels and devices, with monetization capabilities and advanced analytics, ensuring that you and your team are always ahead of the curve.

We believe there’s no limitation to true partnership. We strive to constantly develop new features that enable your business to advance further in the field of video, and access to our experts is included in your standard license fee. From APIs to apps and from video distribution to analytics, we love bringing your video visions to life.

About Applicaster

Applicaster helps content owners, OTT providers, and publishers connect with their audiences and drive business performance. The company’s Zapp platform is the industry’s most innovative no/low-code app management platform designed to give businesses the control, agility, and data they need to grow. Zapp combines the scalability and flexibility of a technology platform with the custom user experiences that the world’s leading brands expect.

Applicaster’s solutions serve media, entertainment and sports businesses like Sony Pictures, ViacomCBS, The Walt Disney Company, Prosieben Media, and FC Barcelona; and is an approved Apple, Roku, and Comcast Technology Solutions partner.

See what Applicaster can do for you.

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