Applicaster’s 2021 Annual OTT Predictions

Written by Devra Prywes | January 5, 2021

Last year saw more change than ever before; so now what?

2020 was a year of record highs and record lows in media & entertainment. Streaming growth soared, advertising plummeted and rose again, traditional media giants like Disney and HBO doubled down on becoming streaming-first businesses, and McKinsey data showed that we vaulted five years forward in digital adoption!

Download our guide for 11 data-driven predictions for 2021 for a head start on how we see this year shaping up.

Insights include:

Media brands will challenge the app stores' share of in-app purchases
In-app advertising will grow faster than subscriptions
Roku will integrate its own content stack

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