Zapp V13: A Smarter Way to Turn Insights Into Action

With Zapp V13, we’re taking a big step forward in helping you build not just functional apps, but apps that truly succeed with users and deliver measurable business results.

From powerful new analytics to enhanced user experiences, this release is packed with features designed to help you grow, engage, and optimize—across mobile, TV, and web.

App Dashboard: Turn Data Into Impact

The new App Dashboard is more than just a performance tracker—it’s a practical, data-backed tool built from our experience building hundreds of digital media businesses. Its goal is simple: give you the insights you need to improve and grow.

From our work with leading digital and streaming brands, we’ve identified four traits shared by successful apps:

• High Performance – Fast, smooth, and responsive, with minimal delays
• Stability – Reliable across devices, with no major bugs
• Objective-Driven Feature Set – Designed around your specific business objectives
• Strong UX/UI – Clear, consistent, and visually polished
  
  

The dashboard shows you exactly how your app performs—and where there’s room to improve.

What You’ll See Today:

• Performance Insights – View platform breakdowns, loading times, and version adoption rates.
• Feature Adoption Overview – Track which features are live in your app and where you might be underutilizing the Zapp platform.
  
  

And this is just the beginning—more growth tools and insights are on the way.

The real magic happens when this data meets collaboration. Your Customer Success Manager will work with you to interpret the insights, align them with your goals, and shape the right strategy for your app. This is where insights become action and impact.

New Full-Screen Audio Player: A Smarter Listening Experience

Zapp V13 introduces a full-screen audio player designed for a richer, more engaging listening experience—perfect for live radio, podcasts, and other audio content.

Key Features:

• Speed Control – Adjust playback to match your preferences.
• Sleep Timer – Automatically stop playback after a set time
• Background Playback – Keep listening when switching apps or locking your screen.
• Mini Player – Control playback while browsing or multitasking.
  
  

This update also makes it easier to add and highlight audio content in your app, opening new opportunities for engagement.

Show Screens on TV: Improved Tabs & New Top Content Area

We’ve upgraded the TV tabs feature to offer a more immersive, intuitive way for viewers to discover content.

Now, you can display featured images, trailers, or highlights above the tabs, creating a stronger first impression.

Flexible Display Options:

• For multiple seasons and extras: choose a hero component with rails, vertical tabs, or horizontal tabs.
• For a single season: opt for a hero component with a list.

Learn how to use it in this article.

Storefront Enhancements: Smoother Checkout Flow

On Samsung and LG TVs, you can now create a custom branded screen to guide users in completing purchases outside the app—seamlessly and on-brand.

For other platforms, we’ve added a processing message during checkout so users remain in-app while the transaction completes, helping reduce drop-offs.

More Features in Zapp V13

• Brightcove Player integration – Applicaster powers the revamped Brightcove OTT solution, supporting the native Brightcove video player across all platforms.
• Microsoft Clarity integration – Session replays and heatmaps for deeper insights into user behavior.
• Target API 35 – Updated SDK to meet Google’s latest requirements for new apps.
• Seek bar improvements on TV – Smoother, more responsive navigation.
• Bug fixes and performance enhancements – Greater stability and a more polished user experience.

A Note on the European Accessibility Act (EAA)

The EAA took effect on 28 June 2025, requiring mobile apps, TV apps, and websites to meet specific accessibility standards.

If you haven’t started your compliance plan yet, now is the time. Our platform offers a comprehensive range of tools to help you meet EAA requirements across all platforms.

Learn more