Hearst significantly cut their time-to-market as well as costs for launching their new brand, with the opportunity to launch additional platforms quickly and cost-effectively. With the Zapp platform, Hearst's digital team would be able to independently manage and update the apps without requiring development, an additional time and cost saving.
Following the app's relaunch, the user experienced improved and the store rating went from 1 to 5 stars. The Dan Patrick Show was able to minimize their investment in the app by leveraging many ready-to-go design and functional services already within the app platform.
Built in the Zapp platform, the new app launched quickly within four weeks. Thanks to the API and ongoing maintenance from Applicaster, the sports team could focus on new ideas and could implement them without requiring development. Leveraging Applicaster's Developer Relations and API, Maccabi Tel Aviv can create new app components and features whenever they want to try something new.
Maccabi Tel Aviv maintains a more relevant app and fan experience since changes in the app, such as UI variations during and between games, are deployed immediately to the end user's device without requiring a version update. Thanks to Applicaster's Developer Relations and platform, new ideas can be more easily and cost-effectively tested, ensuring the sports brand can lead as an industry innovator.
With a balanced platform strategy between available features and new development, the beautiful Kan app launched in less than three months. The flexible app UI emboldens every content format and vertical, allowing for immediate updates and greater relevance across all areas. Thanks to a beautiful custom home screen and navigation, as well as timely updates, the app has received great reviews and has made a great impression with its expanding audience.
All from within the Zapp platform, ProSiebenSat.1 delivered numerous apps (9 TV single channel apps, 3 sports apps, and 1 multichannel app) – seamlessly integrating their custom video player, integrated with their middleware to source content.
Thanks to Zapp, ProSiebenSat.1 has cut costs, streamlined operations, and sped time-to-market in launching their app porftolio.
For the 2019 Copa America football tournament, the tournament’s rights holders – CONMEBOL and Dentsu – aimed to launch new media properties to grow tournament awareness and to drive fan engagement before and during the live tournament. With only a few months to create the app, the launch required an effective management of time, resources, and content deployment.
Without live-streaming rights of the tournament’s matches, the app would need to surprise and delight fans in order to ensure fan retention. The app, and supporting technology, would need to support a variety of rich engagement features both during and outside match times; a dynamic and intuitive UI with ongoing updates, responsive to tournament progress; and monetization opportunities, particularly for tournament sponsors, to drive sponsor awareness and maintain the tournament’s commercial objectives.
The tournament's resulting app maintained fan relevance with personalized user onboarding and with a phased deployment of pre-tournament messaging followed by a full-content launch. Zapp's ability to make real-time changes to the app design during the tournament provided a flexible app UI to deploy updates to fans, and Applicaster's Marketplace allowed for the integration of technologies to create more opportunities for sponsors and to enable real-time live voting for fans.
Israel's leading basketball league wanted fans across the country to connect with their local teams. But with limited specialized staff to maintain each team's app and a limited budget for digital properties, the league required an app platform that could scale and run without active management, all in time for the upcoming season.
The Zapp platform enabled the league to simplify app creation and reduce time-to-market, building the central framework once and replicating it with the click of a button for each team within the league. Using plugins from the Applicaster Marketplace, each team could also leverage valuable services for a richer fan and sponsor experience, such as push notifications from Applicaster partner Urban Airship.
The liga ACB is Spain’s principal men’s professional basketball league, comprised of 18 teams. Under new leadership, the league moved to create a new and younger image, which required a new mobile application for the upcoming season.
To fit a younger audience, ACB wanted new engagement features without complex development. At the same time, they didn’t want everything to be completely new and wanted to continue working with some of their legacy partners and services. To do all this, ACB required a platform that minimized development and could connect numerous services from numerous providers but with fast time-to-market.
Zapp provided ACB with an all-in-one solution, reducing technological complexity and launch time thanks to the platform's ready-to-go UX components, out-of-the-box plugins, open architecture to easily accommodate ACB’s existing services, and more. The new app integrated interactive features like MVP voting and team video chat, provided by Applicaster and partners in the Applicaster Marketplace, to increase fan engagement and retention. Looking ahead, the platform's user-friendly UI and ongoing maintenance from Applicaster will enable more seamless app evolution without a full-time dedicated development team.
The creation of a core app and connected services in the Zapp platform allowed for faster time-to-market, with easier and faster duplication to create multiple apps for Funke's various brands. The flexibility and immediacy of Zapp also allows Funke's editors to easily trial new creative strategies with new feeds and article structures.
