When the Television Academy® set out to create a unique viewing platform to stream For Your Consideration and Emmy nominated content, they tapped Applicaster to build the complex app that would allow its Emmy voting members to view nearly 2,000 hours of video content on 6 OTT platforms.
The new Television Academy Viewing Platform was developed using Applicaster’s SaaS app management platform, Zapp, and provided the Academy’s Emmy voters with a seamless digital viewing experience of 2020’s Emmy-eligible content.
In helping the Television Academy revolutionize their distribution model, Applicaster’s Zapp platform was leveraged as a base to speed app releases to market. That allowed for the scaling of the custom features created by the Applicaster Growth Team to connect their custom tech stack including a tailor-made Ostmodern Skylark CMS and AWS Cognito custom user management system. The configurable UI tools were used to make the Television Academy’s branding shine and presented the necessary information related to both the competition-related metadata and standard program metadata from the Emmy content feeds.
The Television Academy's content looked beautiful and sounded great!! Read the case study here.
Today iOne Digital’s team uses Zapp to iterate as they iron out the new brand, and optimize UI for engagement. The independent app management across all platforms can be performed at a Project Manager level, freeing up developers' time and allowing for designing creative future iterations. Download the case study here.
All from within the Zapp platform, ProSiebenSat.1 delivered numerous apps (9 TV single channel apps, 3 sports apps, and 1 multichannel app) – seamlessly integrating their custom video player, integrated with their middleware to source content.
Thanks to Zapp, ProSiebenSat.1 has cut costs, streamlined operations, and sped time-to-market in launching their app porftolio.
For the 2019 Copa America football tournament, the tournament’s rights holders – CONMEBOL and Dentsu – aimed to launch new media properties to grow tournament awareness and to drive fan engagement before and during the live tournament. With only a few months to create the app, the launch required an effective management of time, resources, and content deployment.
Without live-streaming rights of the tournament’s matches, the app would need to surprise and delight fans in order to ensure fan retention. The app, and supporting technology, would need to support a variety of rich engagement features both during and outside match times; a dynamic and intuitive UI with ongoing updates, responsive to tournament progress; and monetization opportunities, particularly for tournament sponsors, to drive sponsor awareness and maintain the tournament’s commercial objectives.
The tournament's resulting app maintained fan relevance with personalized user onboarding and with a phased deployment of pre-tournament messaging followed by a full-content launch. Zapp's ability to make real-time changes to the app design during the tournament provided a flexible app UI to deploy updates to fans, and Applicaster's Marketplace allowed for the integration of technologies to create more opportunities for sponsors and to enable real-time live voting for fans.
The creation of a core app and connected services in the Zapp platform allowed for faster time-to-market, with easier and faster duplication to create multiple apps for Funke's various brands. The flexibility and immediacy of Zapp also allows Funke's editors to easily trial new creative strategies with new feeds and article structures.
With a balanced platform strategy between available features and new development, the beautiful Kan app launched in less than three months. The flexible app UI emboldens every content format and vertical, allowing for immediate updates and greater relevance across all areas. Thanks to a beautiful custom home screen and navigation, as well as timely updates, the app has received great reviews and has made a great impression with its expanding audience.
