Claro Sports (owned by telcom giant America Movil) launched its first TV apps when it was named as the official network for the Tokyo 2020 Olympic Games in Latin America. Why? Sports fans want to stream on the big screen!
The broadcaster chose Applicaster’s Zapp app management platform to extend its Olympics distribution strategy because only Zapp was able to deliver a premium experience with the UI flexibility needed to meet Claro and the Olympic Committee’s rigorous quality standards, and launch the apps in record time, so Claro could start building an audience ahead of the Opening Ceremony.
Claro launched its Apple TV and Android TV apps, from zero to store, in only three weeks, featuring four 24/7 live channels with programming guides.
Now, fans in 17 countries can stream the long-awaited Tokyo 2020 Games for free. The internal team at Claro Sports pre-built their next layout to use once the Games end, and are ready to launch their post-Olympics sports programming with a few clicks, without needing to re-submit to the stores. Download the case study here.
When the Television Academy set out to create a unique viewing platform to stream For Your Consideration and Emmy® nominated content, they tapped Applicaster to build the complex app that would allow its Emmy voting members to view nearly 2,000 hours of video content on 6 OTT platforms.
The new Television Academy Viewing Platform was developed using Applicaster’s SaaS app management platform, Zapp, and provided the Academy’s Emmy voters with a seamless digital viewing experience of 2020’s Emmy-eligible content.
In helping the Television Academy revolutionize their distribution model, Applicaster’s Zapp platform was leveraged as a base to speed app releases to market. That allowed for the scaling of the custom features created by the Applicaster Growth Team to connect their custom tech stack including a tailor-made Ostmodern Skylark CMS and AWS Cognito custom user management system. The configurable UI tools were used to make the Television Academy’s branding shine and presented the necessary information related to both the competition-related metadata and standard program metadata from the Emmy content feeds.
The Television Academy's content looked beautiful and sounded great!! Read the case study here.
Today iOne Digital’s team uses Zapp to iterate as they iron out the new brand, and optimize UI for engagement. The independent app management across all platforms can be performed at a Project Manager level, freeing up developers' time and allowing for designing creative future iterations. Download the case study here.
All from within the Zapp platform, ProSiebenSat.1 delivered numerous apps (9 TV single channel apps, 3 sports apps, and 1 multichannel app) – seamlessly integrating their custom video player, integrated with their middleware to source content.
Thanks to Zapp, ProSiebenSat.1 has cut costs, streamlined operations, and sped time-to-market in launching their app porftolio.
The creation of a core app and connected services in the Zapp platform allowed for faster time-to-market, with easier and faster duplication to create multiple apps for Funke's various brands. The flexibility and immediacy of Zapp also allows Funke's editors to easily trial new creative strategies with new feeds and article structures.
With a balanced platform strategy between available features and new development, the beautiful Kan app launched in less than three months. The flexible app UI emboldens every content format and vertical, allowing for immediate updates and greater relevance across all areas. Thanks to a beautiful custom home screen and navigation, as well as timely updates, the app has received great reviews and has made a great impression with its expanding audience.
