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Case Study

Hearst: Launched a new fitness app, and didn't break a sweat

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Hearst had two months to launch its new subscription fitness brand on mobile and TV platforms, and the content would be pulled from multiple separate servers and systems within the company. Looking to the future, Hearst required a solution that minimized the need for continuous app development.

The Zapp platform enabled the one-time creation of a branded experience with easy duplication across multiple mobile and smart TV systems. The incorporation of services and feeds from multiple clouds was completed without new development within 8 weeks, and Hearst had immediate access to essential integrations from the Applicaster Marketplace at no additional cost.
 

Hearst significantly cut their time-to-market as well as costs for launching their new brand, with the opportunity to launch additional platforms quickly and cost-effectively. With the Zapp platform, Hearst's digital team would be able to independently manage and update the apps without requiring development, an additional time and cost saving. 

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Case Study

DirecTV gives sports radio fans the visual, on-demand app they deserve

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The Dan Patrick Show is a popular American sports talk show from DirecTV, and needed to improve the quality of its app to match the quality of its content. The show's team needed a platform that could provide a stronger app design as well as critical video and podcast services. 
 
Zapp provided all the design services and flexibility for the new app, as well as access to ready-to-go services and integrations from the Zapp Marketplace. For any extra functionality required, Zapp's open development capability allowed the development of new features like offline podcast access. 
 

Following the app's relaunch, the user experienced improved and the store rating went from 1 to 5 stars. The Dan Patrick Show was able to minimize their investment in the app by leveraging many ready-to-go design and functional services already within the app platform.

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Case Study

Maccabi Tel Aviv fans are closer than ever to their favorite team

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The Maccabi Tel Aviv basketball team has always been an innovative sports brand. However their latest app required continuous development for any changes, which meant an ongoing investment purely on basic maintenance – and thus removed any opportunity or speed for trialing and integrating new features. 
 

Built in the Zapp platform, the new app launched quickly within four weeks. Thanks to the API and ongoing maintenance from Applicaster, the sports team could focus on new ideas and could implement them without requiring development. Leveraging Applicaster's Developer Relations and API, Maccabi Tel Aviv can create new app components and features whenever they want to try something new.

Maccabi Tel Aviv maintains a more relevant app and fan experience since changes in the app, such as UI variations during and between games, are deployed immediately to the end user's device without requiring a version update. Thanks to Applicaster's Developer Relations and platform, new ideas can be more easily and cost-effectively tested, ensuring the sports brand can lead as an industry innovator.

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Case Study

The Israeli Public Broadcasting Corporation creates a one-stop multi-media destination

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Kan tablet Screenshot
The Israeli Public Broadcasting Corporation was managing separate apps for its numerous content verticals – news, entertainment, music, sports, and more – and in some cases, with UI and content in eight languages. In addition to reducing complexity and leveraging more flexible technology, the brand needed a solution with more creative capabilities to help attract a new audience. 
 
The centralization and flexibility of the Zapp platform allowed for the consolidation of multiple content verticals within a single app management interface, while providing a fitting UI for each content format like live video, VOD, radio, podcasts, and more. The Kan app used numerous ready-to-go UI components for standard screens, and selected a few critical screens for custom development and design where audience engagement mattered most. 
 

With a balanced platform strategy between available features and new development, the beautiful Kan app launched in less than three months. The flexible app UI emboldens every content format and vertical, allowing for immediate updates and greater relevance across all areas. Thanks to a beautiful custom home screen and navigation, as well as timely updates, the app has received great reviews and has made a great impression with its expanding audience.

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Case Study

ProSiebenSat.1 centralizes the creation and management of its multi-brand, multi-national media apps

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ProSiebenSat.1, a German-based broadcaster, required a number of apps for their various brands and content verticals (broadcast TV & sports), different territories (Germany & Austria), and multiple viewing platforms (mobile and smart TV) – all while supporting overlapping requirements such as common video player, backend, etc. as well as distinct ones such as local analytics, mixed content including sports data, and differing business models. Managing diverse requirements from different stakeholders as well as the need to maintain such a large number of apps was creating a major operational burden.
 

All from within the Zapp platform, ProSiebenSat.1 delivered numerous apps (9 TV single channel apps, 3 sports apps, and 1 multichannel app) – seamlessly integrating their custom video player, integrated with their middleware to source content. 

Thanks to Zapp, ProSiebenSat.1 has cut costs, streamlined operations, and sped time-to-market in launching their app porftolio.

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Case Study

TyC Sports, Argentina's sports fans never miss a moment

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The #1 sports channel in Argentina, TyC Sports wanted to create one app to serve as a single destination for all their sports engagement – live streaming (free and authenticated), latest news, social media integrations – with a design and UI that remained true to their well-known brand.
 
With Zapp, we were able to create an app that provided a variety of user engagement features for both short and long interactions. Whether sports fans were fast-checking real-time sports stats or Instagram posts, or going deeper with live streamed matches or news articles, they had the ease of a streamlined, immersive fan experience. 
 
Immediately one of the top apps in Argentina's app store, with a 5 star user rating, TyC Sports is making use of Zapp's open development and continued iteration, exploring new user and operational features to continuously optimize and expand the app experience.
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Case Study

Copa America tournament kicks off with a dynamic fan-first experience

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For the 2019 Copa America football tournament, the tournament’s rights holders – CONMEBOL and Dentsu – aimed to launch new media properties to grow tournament awareness and to drive fan engagement before and during the live tournament. With only a few months to create the app, the launch required an effective management of time, resources, and content deployment.

Without live-streaming rights of the tournament’s matches, the app would need to surprise and delight fans in order to ensure fan retention. The app, and supporting technology, would need to support a variety of rich engagement features both during and outside match times; a dynamic and intuitive UI with ongoing updates, responsive to tournament progress; and monetization opportunities, particularly for tournament sponsors, to drive sponsor awareness and maintain the tournament’s commercial objectives.

The tournament's resulting app maintained fan relevance with personalized user onboarding and with a phased deployment of pre-tournament messaging followed by a full-content launch. Zapp's ability to make real-time changes to the app design during the tournament provided a flexible app UI to deploy updates to fans, and Applicaster's Marketplace allowed for the integration of technologies to create more opportunities for sponsors and to enable real-time live voting for fans.

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Case Study

Israeli Basketball Premier League gives each team a piece of the action

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Israel's leading basketball league wanted fans across the country to connect with their local teams. But with limited specialized staff to maintain each team's app and a limited budget for digital properties, the league required an app platform that could scale and run without active management, all in time for the upcoming season.

The Zapp platform enabled the league to simplify app creation and reduce time-to-market, building the central framework once and replicating it with the click of a button for each team within the league. Using plugins from the Applicaster Marketplace, each team could also leverage valuable services for a richer fan and sponsor experience, such as push notifications from Applicaster partner Urban Airship.

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Case Study

Liga ACB scores a new look for the new season

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The liga ACB is Spain’s principal men’s professional basketball league, comprised of 18 teams. Under new leadership, the league moved to create a new and younger image, which required a new mobile application for the upcoming season.

To fit a younger audience, ACB wanted new engagement features without complex development. At the same time, they didn’t want everything to be completely new and wanted to continue working with some of their legacy partners and services. To do all this, ACB required a platform that minimized development and could connect numerous services from numerous providers but with fast time-to-market.

Zapp provided ACB with an all-in-one solution, reducing technological complexity and launch time thanks to the platform's ready-to-go UX components, out-of-the-box plugins, open architecture to easily accommodate ACB’s existing services, and more. The new app integrated interactive features like MVP voting and team video chat, provided by Applicaster and partners in the Applicaster Marketplace, to increase fan engagement and retention. Looking ahead, the platform's user-friendly UI and ongoing maintenance from Applicaster will enable more seamless app evolution without a full-time dedicated development team.

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Case Study

Funke Mediengruppe's news brands drive deeper engagement on a local level

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Funke Mediengruppe is a German publisher with multiple regional brands, news portals, and magazines throughout the country. Funke wanted to replace their existing mobile news apps, with the flexibility to launch further similar apps quickly and easily. They also wanted to integrate multiple owned and 3rd party services such as video player, login, analytics, and advertising.
 
We created a simple yet elegant app design that reflected the brand's unique identity. Leveraging the plugin-capabilities of our Zapp platform, we created multiple plugins to connect critical services such as a data source plugin, an advertising plugin, and a user login plugin.
 

The creation of a core app and connected services in the Zapp platform allowed for faster time-to-market, with easier and faster duplication to create multiple apps for Funke's various brands. The flexibility and immediacy of Zapp also allows Funke's editors to easily trial new creative strategies with new feeds and article structures.

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