The Israeli Public Broadcasting Corporation was managing separate apps for its numerous content verticals – news, entertainment, music, sports, and more – and in some cases, with UI and content in eight languages. In addition to reducing complexity and leveraging more flexible technology, the brand needed a solution with more creative capabilities to help attract a new audience.
The centralization and flexibility of the Zapp platform allowed for the consolidation of multiple content verticals within a single app management interface, while providing a fitting UI for each content format like live video, VOD, radio, podcasts, and more. The Kan app used numerous ready-to-go UI components for standard screens, and selected a few critical screens for custom development and design where audience engagement mattered most.
With a balanced platform strategy between available features and new development, the beautiful Kan app launched in less than three months. The flexible app UI emboldens every content format and vertical, allowing for immediate updates and greater relevance across all areas. Thanks to a beautiful custom home screen and navigation, as well as timely updates, the app has received great reviews and has made a great impression with its expanding audience.