ProSiebenSat.1 used the platform solution to their advantage.
ProSiebenSat.1 wanted to launch a series of new channel apps on iOS and Android with the flexibility to launch further similar apps quickly and easily. They also wanted to seamlessly integrate their own video player, login and analytics into the apps on both platforms.
We came with an elegant app design that met the client’s strategic aims. In particular, promotion of the live TV stream, easy access to catch up on content, as well as short-form clips and 2nd screen interactivity were important. Because we built the first app on the Zapp platform it was easy to create the next five, just by changing the look and feel and using our CMS to change the content.
We worked with ProSiebenSat.1’s team to make their proprietary video player into a plugin we could use for each of their apps. The plugin can be used in any and all other apps they build using the Zapp platform, while ProSiebenSat.1 retains the IP over their video player.
6 beautiful apps delivered on time and according to spec with the 7th, 8th and 9th launched soon after, and others across Europe in the pipeline. Very well received by the public and performing in line with ProSiebenSat.1’s expectations. And of course, because audiences and technology keep changing, ProSiebenSat.1 will benefit from a clear roadmap of innovation and added functionality to keep them ahead of the curve.