In our e-guide From Media to Media+: Technology to Build a More Resilient & Engaging Media Brand, we discuss the three phases of a successful app strategy, as well as supporting best practices that will help any size media company become a media+ company:
- Phase 1: App Development
- Today’s technology enables apps to be developed in a way that allows for flexibility of the production process during any stage, eliminating vendor lock and ensuring that your app can continue to evolve, long after launch.
- Phase 2: Audience Development
- With your app launched, you now need to focus on building and nurturing your audience. It’s important to remember that consumers will not miraculously discover your app on their own and it takes some work to drive awareness and adoption.
- Phase 3: Monetization
- Monetization is important to many brands that are looking to launch a successful app. Monetization can only happen successfully if you have the right technology, content, and audience engagement.
Throughout this e-guide we include contextual, relevant tips to help you connect our app strategy framework with your app planning and development. These tips will help you put theory into action to fulfill your brand’s media+ ambitions.