This month, we were thrilled to attend Sportel 2022, the international sports industry summit in Miami, Florida. Hundreds of professionals came to discuss the trends and technologies shaping today’s sports industry, and one topic was on everyone’s mind: user experience (UX).
It seems obvious—you should care about how users interact with your sports OTT app. But as new features are added, dependencies grow, and integrations multiply, user experience often suffers. The conversations and sessions at Sportel revealed three reasons why UX should be the #1 priority as sports OTT apps develop:
- Keeps Users Coming Back
Sports OTT app users want fresh, high-quality content delivered live and on demand. Bringing them closer to the games and players they love requires dynamic UX that creates “stickiness”—users frequently returning to an app. This includes user experience designed to make an app constantly refreshed, easy and fun to use.
- Helps Achieve Business Goals
The best way to create a successful streaming business is with happy, engaged, long-term users. The main objective is to reach these users, especially younger fans, and monetize the OTT app. This requires UX that captures user attention with new visual elements, frequently updated content, and the effective inclusion of sponsors. - Allows for Quick Technical Updates
In sports, changes need to be made often and quickly to give fans updates in real time. Whether it’s adding a last-minute sponsor, introducing game betting, or voting for the MVP, these can be huge technical challenges. We’re experts in solving them at Applicaster, with a unified, cross-platform UX that doesn’t require developers or app updates.
Thank you to Sportel’s inspiring organizers, attendees, and exhibitors. We’ll see you in 2023!
