ZEE5 chooses Applicaster to enhance the app experience of their 76.4 million monthly users

Tapping into Applicaster will transform the way ZEE5 delivers content to mobile audiences

New York, NY - Oct 2, 2019 - Applicaster, the company simplifying the production, delivery and management of direct-to-consumer media applications, has been chosen by India’s fastest growing ConTech brand, ZEE5, to enhance the user experience and application experience for their 76.4 million monthly users as of June 2019.  

“As a global leader in the OTT space we’re always looking for areas of growth and as we look towards the next evolution of the industry, it is important to deliver content to consumers on their preferred platform,” said Rajneel Kumar, Business Head Expansion Projects & Head of Products of ZEE5 India. “With more viewers than ever using mobile, Applicaster has allowed us to provide our content to users while still maintaining quality, and continually adapting to changes in the digital video streaming  landscape.”

The partnership will focus on updating the ZEE5 app interface to mirror the evolving preferences of the new-age OTT viewer. By leveraging Applicaster’s Zapp platform, its relationship with Accenture, and its second-to-none integrations with Google, Microsoft, Kaltura and others, ZEE5 will be able to quickly develop the app, implement future changes and efficiently launch the app in-market. Zapp, Applicaster's SaaS app management platform, includes everything brands need to prototype, develop and manage direct-to-consumer apps across phones, tablets and connected TV devices. 

“Through our work with ZEE5 and our outstanding partner relationships, we are able to impact a massive audience and transform the way they are viewing content,” said Jonathan Laor, CEO and Co-Founder of Applicaster. “We’re excited to be working with such an innovative company, helping ZEE5 not only provide a unique viewing experience, but also a high-quality one.”

About Applicaster

Applicaster simplifies the production, delivery, and management of direct-to-consumer media apps for today’s largest media companies and premium content providers. With its open APIs and extensive partner marketplace, the company’s Software-as-a-Service (SaaS) platform, Zapp, serves as an open-ended resource for companies to prototype, develop, launch, and manage apps, utilize OTT services, and integrate key functionalities into third-party apps. Customers such as DirecTV, Fox, and Hearst are utilizing Applicaster for direct-to-consumer app design and delivery across mobile and connected TVs. Applicaster has offices in New York, San Jose, Miami, London, and Tel Aviv. For more information, visit www.applicaster.com. For inquiries, contact sales@applicaster.com.

About ZEE5 India

ZEE5 is the digital entertainment destination by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 70+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.

Follow ZEE5 on Facebook.com/ZEE5, Twitter.com/ZEE5India, Instagram.com/ZEE5.

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